Teaser and thearetical trailers

Teaser

A teaser trailer, or teaser is a short trailer used to advertise an upcoming movie.

Teasers, unlike typical theatrical trailers, are usually very short in length (between 30–60 seconds) and usually contain little if any actual footage from the film. Sometimes it is merely a truncated version of a theatrical trailer. They are usually released long in advance of the film they advertise.

Theatrical

Theatrical trailers use a series of selected shots from the film that’s advertised. These shots are usually some of the most exiting or funny parts of the film that are shown but without producing spoilers. For this purpose the scenes are not necessarily in the same order as they are in the film. A theatrical trailer has to advertise the movie in less than 2 and a half minutes which is the maximum amount aloud.

Apocolypto Teaser Trailer

·        1 minute 2 seconds

·        No dialogue

·        Text introducing the director (Mel Gibson) as award winning

·        Fast shots not showing a lot of narrative

·        Questions: ‘How far would you go’ ‘To save your family?’

·        More text ‘the chase’ ‘begins’. Being dramatic with the sound of drums to build up the excitement. Music also gets faster.

·        Not much story shown because of close up shots just show expressions.

·        Not much text just a review and a question and date.

·        Starts with a loud sound with the sun setting and then thunder.

·        Ends with someone getting chased with the drums getting faster and faster.

·        Intention was to leave audience feeling that the story is a mystery.

Apocolypto Theatrical Trailer

·        2 minutes 27 seconds

·        Introduces producer

·        Has a voice in another language with dramatic sound

·        Editing is a lot slower to reveal more narrative

·        Pauses of black screen in between each shot

·        Starts with little girl and a voice-over then ends with the cinema release date after the title and directors name is shown.

·        The intention is to show some insight into the narrative and sell the movie to an audience.

The theatrical trailer shows a lot more narrative than the teaser hoping that it will further more sell the product.