The main colours in this poser are red, black, white and dark grey. these colours are also very similar to a gothic theme suggesting this film could be very dark and twisted or extreme.
The logo is well placed within the title in this poster being a figure who is holding a knife, which is very relavent to the film.
The main figures are the 6 characters it focuses on in the actual movie meaning these are the protagonist characters.
the poster also has ghost shots of the opposing gang in the film across the top of the poster.
in the background of the poster behind the 6 characters running there is a great number of members from others gangs that look they are either chasing or giving support to the 6 characters. The main figures are represented photographically in this poster. this gives more of an impact because its like taking a snapshot of reality.
The messages are shown visually in this poster as the only text is actors, the title and the small print at the bottom of the poster. the target audience in this poster would be teenagers and people that are interested or associated with gang culture. mainly teenagers because they are seen to be the people most related to gangs in this day and age. The way the characters are running creates intrigue and there facial expressions leaves you feeling fear and a bit of aggression with the way there eyes are very focused on a few of the characters. Genre implications imply a British gangster film. The title of the movie 'SHANK' which is a slang word for stabbed implies that in film someone will get stabbed. The information on the poster can show the extreme cases when gangs take over in 2015 by the amount of people there are and how grim the colours are like a grimey grey giving it a very dirty look. The poster is effective because it creates an intrigue but also shows the setting i.e. London and a good feel to the type of movie.
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