The miners mask is a convention of a slasher film; it helps keep the villains identity hidden and create mystery. It also becomes a symbol for the villain and anything related to it becomes almost a warning that the villain is linked to it.
The pickaxe takes up the whole length of the poster and creates a very aggressive tone for the poster helping it attract its target audience.
The dark lighting helps add horror to the overall effect of the poster. Also the setting is in a mine which helps set the location for the film.
The use of the colours; red, white and black follow the gothic genre very closely and tells the audience straight away what genre of movie the film is. The red could also be interpreted as love “valentine”.
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