Typography

Typography is not just lettering written down. It is lettering that has been drawn in a certeain way, commonly used in posters and websites in the media industry.
In typography you get lettering that has a serif or sans-serif which doesnt have a sreif for example in the picture below.

With typography you have to focus on the image created so you have to think carefully about the choice of colour, style, clarity, mood created, size and shape .i.e. a smaller font would draw the viewer into the image.
Typography can also be used as a brand in a way, symbolising a film or a company. You can see this in magazines such as Total Film and Empire as they always have the same typograohy positioned in the same place almost symbolising the magazine. This is how you can link typography from a film trailer to a poster and website succsesfully.
It is here when you can include the colour schemes reflecting a genre and create very strong moods and feelings from film posters.