The saw teaser trailer opens in a dark isolated room, with a green filter over the lens to help create mystery and also too add an eiree effect to the scene, there is also low profile lighting to help add to the horror effect. The words “on October 26th” is shown across the screen, the words are white against a plain background, which focuses the reader’s attention on the text as there is nothing to distract the audience. After this scene, clips from the film are projected onto a brick wall this is effective as you don’t see the scenes directly which gives the effect of isolation and secrecy, the light rays from the projector can be seen which makes the audience feel that they are put in a position to watch people suffering at someone else’s expense, which is key to the saw films. The pace and the length of the clips suggest that the film is fast paced which starts drawing in a target audience for the film. Also with the length of the scenes being short not too much of the plot is given away, which is vital in a teaser trailer. One of the clips projected onto the wall is a clip of the jigsaw mask which is iconic to the saw films, this tells the audience to expect the classic convections of the previous saw films. There is intense music in the background which helps with the overall flow of the teaser trailer.
Towards the end of the teaser trailer there is a voice over which prepares the audience to expect the generic conventions of the saw films.
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