Predators Website Deconstruction

On the Predators website the background has been taken from a scene within the film, this helps set an expectation for the audience; what type genre to expect. The characters in the background are all wielding heavy guns which make them appear highly masculine, this is also supported by the fact that they are all wearing army uniforms; they are standing as if they are being hunted by something as they are all looking all over the place.The main selling point is clearly the predators DVD and blue ray, the character on the far right has his gun positioning down towards the text which states own it now on blu-ray and DVD using this presentational device helps draws attention to the advertisement text.The colour scheme is red, black and white which has connotations of gothic horror, which adds the effect of the website.

   

The Predators iPhone app is also a selling point; the availability of it is wide amongst the apple products which support it. The page for advertising it has a simple a colour scheme and isn’t overcrowded, which could suggest the application is straight forward and easy to use appealing to a mass audience.